Soldiers Sign Off In Their Thousands Over New Army Recruitment Campaign

Soldiers Sign Off In Their Thousands Over New Army Recruitment Campaign

Army recruitment campaign sent soldiers into a frenzy as it calls upon snowflakes and selfie addicts to fill the ranks.

Serving soldiers have been left feeling undermined and embarrassed as a result of the campaign which has had a negative impact on morale.

Soldiers were outraged to find out that what they initially thought were funny meme's, turned out to be official Army recruitment material.

British Army Recruitment Posters

Above: Not Meme's but official Army recruitment posters published by Capita.

An inside source said that current service personnel don't want to be seen as the stereotypes or be associated with them in any way. They also said that the obscene £1.5 million cost of the campaign should be used to improve things such as food, accommodation and welfare.

Record numbers of troops have logged into their JPA (administration system) and put their notice in to leave the military, a process which can take up to 12 months. 

It comes after Guardsman Stephen McWhirter, 28, reportedly wrote on Facebook that he was going to formally resign after his face was used alongside the slogan “Snowflakes: Your Army Needs You” allegedly without his permission.

A source told us "post leave periods normally see an increase in career termination applications, however when the majority of troops returned to base on Monday after Christmas leave there were thousands"

A soldier said, "There has always been a disconnect between the MOD and its workforce and it has never been more clear." he went on to say "The military needs to focus on retention and offer a better deal to those serving rather than taking benefits away."

Troops were quick to mock the campaign with their own versions of recruitment posters with typical military banter.

(Warning: Do not view these if you are of sensitive nature)


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  • Steven A

    What ones are offensive Mike B? Think your army needs you since you do seem to be a snowflake.

  • Mike B

    This was a dreadful ‘article’ based on speculation rather than hard evidence. “Soldiers sign off in their thousands” – what?

    The ‘article’ appeared to me to be an excuse to post some horrible ‘spoof’ adverts allegedly created by soldiers (some of them may have been – I hope not the most offensive ones).

    Is this the quality of ‘news’ we should come to expect from

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